Female empowerment seems to be a huge topic these days. We talk about females becoming CEOs, Financial managers, or board directors. Even CEOs of the World Bank. And that seems to be a shock for many. Somehow women were...
In business, there has always been the notion that no product is bigger than its marketing. Not only do people have to know about it, they also have to want it. In other words – you need your consumers'...
If there is one vehicle that captures everything eco-activists fight against, that would be the Hummer. Its unapologetic marketing also drew a lot of attention. Because of it, the Hummer became an American staple vehicle – a big car...
Once the quintessential family car, now the van sits in an awkward place between the sedan and the SUV. The so-called multi-purpose vehicles (MPV) have even been lumped into the same category as pickup trucks in market reports. Does...
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