“There is very little in civilized life that demands everything you got intellectually, physically, and emotionally. Driving is living. It’s aggressive instead passive living”. These are the words of the first woman race car driver who has ever competed...
Even though women have historically been underrepresented in the auto industry, the truth is that those who have managed to work in the sector, have made revolutionary leaps, leaving a bright legacy. Helene Rother is one of these wonder-women,...
A good book will entertain you, teach a valuable lesson, or inspire you to go out there and conquer the world. Often literally.
In this post, I've put together a few books that deserve an honorable spot on your bedside...
It’s almost the end of 2019, so naturally, we are inclined to look back at what has happened in the year so far. There is no surprise that political and economic events are the most common fields of discussion....
What’s it like to be a female leader in the male-dominated auto industry? What is it like to be a woman leader in any male-dominated industry? It is tough. It is challenging. But most importantly, it is...
What is your first memory? Try to remember. I for one, remember my brother’s happy face when he first received a red toy car. And he kept complaining that the car wasn’t big enough. What was I...
The gender gap across industries has become quite a trending topic in the past few years. Women have been underrepresented in most industries: from finance and business operations to construction and engineering. It is no surprise that...
Lately, more people have been defining electric cars as THE vehicles for women. Because EVs they have become a fashion trend? No, not really. Because women have become more conscious about the future. And cars take up large space...
Just like any other year, this March also carries the scent of a gentle breeze and female perfume. In this all-female month, we can’t help but think of women in the auto industry and their role in its development....
Female empowerment seems to be a huge topic these days. We talk about females becoming CEOs, Financial managers, or board directors. Even CEOs of the World Bank. And that seems to be a shock for many. Somehow women were...
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